All Alexis Madrigal wanted was a coat. So when one popped up in a sponsored post on his Instagram feed, he was intrigued. He'd never heard of the retailer, but it billed itself as "luxury for modern gentlemen." Plus, the coat was a steal at under $100.
So Madrigal bought it. The jacket, however, turned out to be less an expression of luxury and more a lesson into how e-commerce has changed in the age of Instagram and Facebook.
In his words, what arrived in the mail "kind of looked like a carpet ... formed into a roughly coat like shape."