The American Heart Association (AHA) has faced criticism for issuing new, more aggressive guidelines that lower the threshold for high blood pressure and set lower treatment targets for millions of Americans. (We’ve written extensively about those guidelines and the SPRINT study that formed the basis for them.)
Now the AHA is facing renewed criticism for the way those guidelines are being promoted to the public.
A public service campaign called “HBP Numbers,” developed by the AHA and American Medical Association in partnership with the Ad Council, presents a number of patient stories highlighting the dire consequences of uncontrolled high blood pressure. After seeing a full page ad from that campaign in last week’s New York Times, a reader snapped a photo and sent it to me. It’s the same image and message featured on the campaign’s accompanying website — www.loweryourHBP.org— captured below.