Pyeongchang takes center stage of the sporting world on Friday, hosting elite athletes for the Winter Olympics and hoping to raise its profile as a winter resort destination. But if you'd never heard of Pyeongchang before now, you're not alone.
Pyeongchang is a county, not a city, and and up to now it's been known primarily as a rural mountain retreat, with a population of just over 40,000 people, located about 40 miles from the demilitarized zone (DMZ) and North Korea. It has Buddhist temples and a reputation for a healthful climate. But it wants a reputation as a sports mecca. And so now, 30 years after Seoul hosted the Summer Olympics, Pyeongchang is seizing the spotlight.
Here's a rundown of more things to know about this place that finds itself welcoming tens of thousands of athletes, media and spectators.
'Happy 700' in Pyeongchang
Hosting the Winter Olympics has been a longtime pursuit for officials in Pyeongchang and its home province of Gangwon: It took three tries for the county to finally win the right to host the Games.