Women entrepreneurs have come up with extraordinary innovations that are transforming millions of lives around the world. In this series of blogs, the U.S. Agency for International Development (USAID) introduce you to some of the women whose ideas they has supported. These women are having an outsized impact in the developing world — and beyond — proving that when women do better, countries do better.
Second in the series is Rama Kayyali, co-founder of Little Thinking Minds, a children’s education company that creates engaging digital Arabic literacy tools to improve language acquisition, fluency and literacy — supplementing classroom learning.
How did you come up with your innovation and how did you turn it into a business?
My partner Lamia and I were frustrated with the lack of engaging Arabic educational content for our young sons. As professionals in the media and content space, we decided to create 20-minute videos that address preschool basics.