It has become a social media sensation and even led to a run on glue sales. We're talking slime — and not the green liquid Nickelodeon famously dumps on celebrities. And for many young people on YouTube, Instagram and Etsy, it's a moneymaker.
Of the more than 5 million posts on Instagram tagged with #slime, most depict brightly colored stuff filled with glitter and pigments of all kinds. So the slime of today is far more viscous and elaborate than that green liquid on Nickelodeon. Slime has become so popular that the American Chemical Society recently published a fact sheetabout it including a detailed scientific explanation for how the magic happens.
This gooey DIY toy is taking the Internet by storm, mostly in the form of Instagram videos showing only a set of hands squishing and stretching various types of slime.
Slime is also popular among YouTubers. In June, The New York Times did a profile on Karina Garcia, one of a handful of influencers considered to have started the trend. Known as the "slime queen," Garcia has just over 6 million subscribers and makes as much as $200,000 a month from sponsorships on her various slime recipe videos.